Video ad platform

In today's world, Video ad platform is a topic that has captured the attention of millions of people. Whether due to its historical relevance, its impact on society or its influence on popular culture, Video ad platform has become a point of interest and discussion in various areas. From its origin to its evolution over time, Video ad platform has given rise to countless opinions and arguments that have enriched the panorama of knowledge around this topic. In this article, we will explore different aspects related to Video ad platform, delving into its importance, its implications and its projection in the future.

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A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

• Ad serving
• Ad measurement
• Ad network management
• Yield optimization
• Inventory forecasting
• Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.

See also

• Online advertising
• Pay per play
• Viral marketing

References

1. ^ Smith, Patrick (21 November 2011). "The new boom of online video advertising platforms". The Media Briefing. Retrieved 25 May 2013.
2. ^ Shiao, Dennis (11 February 2013). "How an Online Video Platform Can Accelerate Your Sales Pipeline". INXPO. Retrieved 25 May 2013.